WHITE PAPER: Integrate Microsoft Dynamics CRM to Boost Your Competitive Edge


Since its inception, Customer Relationship Management, or CRM, has been intended to provide companies with a consistent and integrated view of the customer regardless of which department interacts with that customer. In other words, when marketers track marketing activities with prospects and customers, when service representatives record service requests and resolution of problems, and when sales people track sales calls and book orders, that information often needs to be available inter-departmentally.

The problem, however, is that much of the information needed by these professionals remains in a single IT system at the company rather than being shared. CRM systems, such as Microsoft Dynamics CRM, lack built-in integration to enterprise software systems, such as SAP (ERP, R/3, A1, Business One, etc.), Oracle JD Edwards, Infor, Sage and more.

Download: Integrate Microsoft Dynamics CRM to Boost Your Competitive Edge

This white paper covers:

  • The CRM Value Proposition
  • 360º Customer View
  • Mass Personalisation
  • Using CRM to Enhance Marketing Effectiveness
  • Improving Sales Opportunity Management
  • Customer Service Management for Increased Customer Loyalty
  • Benefit from Magic xpi with Microsoft Dynamics CRM Integration
  • Magic xpi Success Stories



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> Lower risk bespoke development.
> Award-winning code-free enterprise integration at a faster time to market.
> Make sense of complex systems.

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