Magic xpi Integration Platform Receives Recommendation from Ovum

Magic xpi’s code-free and scalable solution simplifies integration for both integration practitioners and non-developers, drives developer productivity and reduces total cost of ownership (TCO)

Magic Software announced today that Ovum, a leading analyst firm, has recognized Magic as a well-positioned integration platform (middleware) provider in the latest Ovum “On the Radar” report. Written by Saurabh Sharma, Principal Analyst at Ovum, the report states that the solution includes built-in connectors for a variety of industry-leading enterprise applications, and a wide range of standard IT protocols and standards.

Magic’s drag-and-drop approach to data mapping shortens the time required to integrate applications and data sources in an organization or on the cloud, allowing both skilled integrators and non-developers to implement integration processes. The organizations using the solution are able to go live within only three weeks on average.


The report states that the Magic solution is a good option for small-and medium-size enterprises (SMEs) because the platform is code-free, is compatible with the market’s leading technologies, and shortens project completion times.

Magic xpi Integration Platform is a good option for organizations in need of a scalable approach to on-premises, cloud, mobile, and IoT application integration that does not require highly skilled or specialized developers,”

Saurabh Sharma wrote in the report.

While its “ease-of-use” and simplified user experience (UX) are aligned with the requirements of small-and medium-size enterprises (SMEs), Magic xpi Integration Platform is also an end-to-end solution for enterprise-scale integration initiatives. Magic Software has expanded the IoT application integration capabilities of its Magic xpi Integration Platform, and is working on offering a full-fledged integration PaaS (iPaaS) solution.”

For large organizations, the report recommends putting Magic xpi “on the radar”’ because the solution decouples the business logic from the integration layer and includes development tools and built-in connectors, “simplifying the development and execution of integration flows. This reduces the skill level required for composing business processes and workflows, and helps organizations achieve faster time-to-integration” with an estimated time savings in development of 60%.

We are pleased to be recognized by Ovum as an integration solution that increases programming efficiency and speeds up time to market”,

said Yuval Lavi, Vice President of Technology & Innovation with Magic Software.

Today, if enterprises want to undergo digital transformation to create a competitive differentiator, well-executed system integration is necessary to streamline corporate processes and create excellent customer experiences.”

Ovum’s “On the Radar” report is a series of research notes about vendors bringing innovative ideas, products and business models to the market.

You can read the full report here:

Source: Magic Software Enterprises

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